The Queen is not amused: German products becoming increasingly competitive. So Great Britain passes the “Merchandise Mark Act” which means that products from Germany must henceforth bear the description “Made in Germany” – in the hope that people will avoid them. But what is conceived as a warning very soon becomes a significant seal of quality. The Arzberg brand’s own “Made in Germany” history also began around this time. The year was 1887.
“If you’re such an expert on what a good terrine should look like, then go and make one,” Fritz Kreikemeier, director of the Arzberg porcelain factory, challenges the young graduate engineer Hermann Gretsch. Gretsch has criticised the fact that none of the terrines on the market allows the last remnants of food to be ladled out, never mind having an attractive shape. Gretsch goes off and designs. And the result is convincing. The Form 1382 marks the start of the Frankish porcelain manufacturer’s rise to become a successful frontrunner of modern and functional everyday porcelain. This was in 1931.
The term “designer” doesn’t yet exist in the 50s. But there is talk of the work being created by talented craftsmen with a particular feel for aesthetic styling. Many are striving to achieve good form. Heinrich Löffelhardt succeeds. His Form 2000 is a design which – according to Löffelhardt’s own artistic demands – “is such that it’s worth reproducing a thousand times over”. The Form 2000 becomes a bestseller. At the same time, the Museum of Modern Art in New York takes note of the design work coming out of the house of Arzberg, and includes the Form 1382, created by Löffelhardts’s predecessor Gretsch, into its permanent exhibition. Arzberg is heading to become the international design brand for porcelain. The year is 1954.
Most creative people prefer not to burden themselves with excessive decoration. They seek authentic beauty – both in their work and in their own life. So it’s hardly surprising that many designers, architects and photographers so often serve their food on Arzberg porcelain. In their circles, Arzberg forms a kind of cult: “Because the brand stands for the interplay between interesting design and functionality, which as a consumer you wouldn’t want to do without – and not least because it’s something you can identify with” as head designer Heike Philipp puts it. And porcelain expert Helmut Sättler is quite clear: “Arzberg isn’t just about selling porcelain. It’s about history, design and quality. Porcelain is not simply an everyday item for the dinner table – it’s an expression of style, indulgence and joy in setting a table.” Arzberg is the brand in porcelain design. Genuine and true. Relative to life.